From their music to fashion, Kpop stars are now taking over the Kpop fashion industry as luxury brand ambassadors. One after another, domestic and global luxury brands have been dropping news that they selected certain KPOP idols as their brands’ muse.
In 2022, we listed some of the KPOP stars who caught the attention of Kpop fashion brands. So let’s start!
BTS for Loius Vuitton
The BTS members have built a reputation for themselves not only as incredibly talented and well-known artists but as fashion icons, too! In fact, the super-luxury brand Louis Vuitton appointed BTS as its new global ambassador. The members also wore the brand's outfits during the 2021 Grammy Awards. Also, BTS made its first runway appearance in the Louis Vuitton virtual fashion film featuring the Fall/Winter 2021 menswear collection.
BLACKPINK Jisoo for DIOR
Top Kpop group BLACKPINK has collaborated with some of the most prominent fashion houses in the world, such as Christian Dior. Member Jisoo was selected as the global brand ambassador for the legendary fashion house DIOR. The South Korean star brought the brand's passion and modernity to life through her impeccable presentation. Jisoo even attended Paris fashion week as a representative for DIOR.
BLACKPINK Rose for Yves Saint Laurent and Tiffany & Co.
The second BLACKPINK member on this list is Rose. After being appointed as the global ambassador for the Parisian fashion house, Yves Saint Laurent, in 2020, Rose further boosted her brand power by collaborating with Tiffany & Co. With all her appearances in important events, we can see her style and glamour, bringing the name of the brand she wears.
BLACKPINK Lisa for CELINE
BLACKPINK Lisa is another KPOP fashion figure that rules the fashion industry globally! From 2019, Lisa was appointed as the brand muse for CELINE with her desirable Parisian flair. Soon after, another luxury brand BVLGARI selected Lisa as the new face of the brand. This young KPOP rapper and dancer has undeniably left her mark on the fashion world!
BLACKPINK Jennie for Chanel and Calvin Klein
Another BLACKPINK member on this list is Jennie Kim. Known as the ‘human Chanel,’ Jennie never fails to show sophistication and glam. While the other Blackpink ladies have their own distinct fashion sense, Jennie has always stood out for her impeccable KPOP fashion style. After being selected as the muse of Chanel, Jennie caught the attention of Calvin Klein and appointed her as their new brand ambassador!
EXO Kai for Gucci and Charmzone
EXO member Kai is a fashion trendsetter in KPOP. Kai has been Gucci’s global brand ambassador since 2019. With his fashionable style, Kai was mentioned or highlighted by various foreign media outlets. Recently, British fashion magazine Glamour selected Kai as one of the ‘10 Biggest Style Icons of 2021’ and is the only KPOP artist on the list! In addition, Charmzone selected EXO member Kai to be their new brand model.
Apink Naeun Son For PUMA
Apink member Naeun Son was recently selected as the new brand model for PUMA. With her unique style, full of personality, Naeun caught the attention of the brand, making her its new brand ambassador.
Sejeong Kim for ROEM
A few days ago, fashion brand ROEM selected idol and actress Sejeong Kim as their new model. ROEM believed that Sejeong Kim is suitable for their romantic and feminine concept that why they chose her as the new brand muse. So, let’s just wait for what ROEM and Sejeong Kim have in store for us!
TWICE for Creas F&C Co.
Creas F&C Co. is a Korea-based company specializing in sportswear and accesories. Recently, they selected the KPOP girl group TWICE to be the brand’s muse. The fashion company believed that TWICE’s bright and lively energy aligns with the brand’s identity and concept.
ASTRO Eunwoo Cha for Burberry
ASTRO member Eunwoo Cha was recently approached by a popular luxury brand. It is not surprising that he is known for his impeccable modeling talent, which he boasts on social media. After many clues from his Instagram account, W Korea announced that Eunwoo Cha would become the new global ambassador for Burberry.
AESPA for Givenchy
Despite being a rookie girl group, AESPA members are already focused on making a name for themselves with significant moves! The group has already established a strong sense of individuality as global ambassadors for the French luxury house Givenchy. So, this rookie girl group is literally rocking the music and fashion world!
Jackson Wang for Fendi
Former GOT7 member Jackson Wang is one of the stylish and trendiest KPOP idols. In fact, he is a global ambassador for various popular brands such as Armani Beauty, Fendi, and Cartier. He is an ideal ambassador for Fendi due to his charisma and lively attitude. Since Jackson Wang is a KPOP artist who has become an icon not only in Korea but also in China, his collaboration with the fashion brand Fendi is such an amazing opportunity.
As domestic and global brands utilize KPOP star marketing, idols and celebrities are being selected one after another. A famous fashion company choosing a particular KPOP idol and celebrity as brand muse clearly explained that it significantly influenced consumers' perception of the brand.
For more KPOP fashion news and beauty updates, KPopida is your best place to go! KPopida offers you the most trending Kpop news updates about your favorite KPOP celebrities, so visit now!